About Natural Choice
Natural Choice Corporation is a leading designer, manufacturer, and distributor of drinking water appliances, bottleless water coolers, and filtration equipment.
Founded in 1990 by James B. Knoll, Natural Choice has earned several patents and design awards for its innovative products.
Every day, the people at Natural Choice continue to build upon our world-class reputation for high-quality products and 100% customer satisfaction.
So What's the Big Idea? No Bottles!
Our mission at Natural Choice is to provide a superior alternative to bottled water coolers and drinking fountains. Along the way, we aim to fundamentally change the way people view water quality.
The Grand Plan
To be the leading manufacturer and distributor of drinking water appliances, bottleless water coolers, and filtration equipment. How do we plan to do that? By focusing on the customer's needs and using appropriate technologies to develop simple, affordable solutions.
What We're Focused On:
- Serving the Customer
- Building a World-Class Team
- Applying Technology to New Product Innovation
The Daily Mantra
Quality, quality, quality. From the design and performance of our appliancesand bottleless water coolers to the quality of the drinking water. And it doesn't stop there. We provide the highest quality Customer Support to make it easy for our customers to meet their drinking water needs. Simply put, we want to be the best!
These are the principles that have inspired the creation of the ION Drinking Water appliance and will continue to drive all future innovation at Natural Choice.